Elma Smit ‘Lady Rugga’: A message from the rugby blogosphere

picture from Lady Rugga's twitter account at @elmakapelma

DSTV’s questionable talent contest to find a female rugby presenter has been finalized and the easy on the eye Elma Smit will be traveling to New Zealand to cover the World Cup as DSTV’s “Lady Rugga”. Initially we were against the idea of the competition – it seemed a bit chauvinistic. After all none of the other Supersport presenters would survive a talent show that actually required being liked by viewers…

But you seem like a nice person and you’ve got your own blog going which is a great start, so we thought we’d give you a message of support and advice from the rugby blogging community.

Elma, or should I say Lady Rugga:

Please don’t drop the ball… we want you to succeed. It would be great to have more female representation in a male dominated sports setup. We’d love it if you embarrassed the chauvinists DSTV who simply wanted someone for their looks by showing them that you have a greater level knowledge of the game than Darren Scott and Hugh Bladen.  It’s really not that hard.

You’ve simply actually got to watch the games being discussed and occasionally watch a few replays.  Showing up the foolishness of what passes for analysis on DSTV is best done best done by watching the replay moments before a try is scored and pointing out either a) that Habana was off his wing or b) which player was guilty of the aimless kick down field which set up the counter attack.  If you can do that, you already know more than Hugh Bladen.

Please also avoid falling into often repeated blunders that your fellow Supersport commentators make.  Avoid the use of the following:

  • Referring to a match as a “game of two halves” (please also punch any fellow presenter who tries this)
  • shout-outs to the school that a try scorer graduated from
  • asking a captain who just lost a match if he is disappointed with the result
  • reveal a lack of vocabulory by simply repeating a players name in increasing levels of loudness as he charges towards the line
  • implying that the referee is a biased against the Boks (that’s so 1994)
  • repeating any phrases that Bobby Skinstad uses or his strange pronounciation of “bokke”

Avoid those and you should be well received by true fans everywhere.  There is one thing we’d like to point out though that we are very worried about though…

Hmm... that's a bit disturbing.

Elma’s blog can be found here.

Lady Rugga – Supersport’s new attempt at embarrassing a nation

Yikes. This is cringeworthy.  Supersport is trying to drag themselves into the 21st century by their bootlaces. In addition to giving Naas Botha one of those electronic screenwriting pens and letting Bobby Skinstad have access to the loaner iPad, they’ve decided a more balanced gender representation is required on screen. So far a good idea. But wait for it, this is Supersport, they’re not going to be satisfied until they have taken that good idea and butchered it into a gigantic embarrassment for anyone claiming South African ancestry. Queue their chauvinistic Lady Rugga competition complete with leering comments from Naas Botha and company, patronising smirks and smiles “at the ladies” and all-round general misogyny.

Now, I’m all for the initial concept. It’s fair to say the lager drinking straight male market is pretty much sown up when it comes to rugby in South Africa. Short of handing out fertility pills with biltong and braai meat, if Supersport want to grow their fan base, they’ll need to start winning over female fans and non-traditional rugby males.

So what the hell is up with the leering Arnold Geerdts as a judge?

I can’t help but get the feeling that Supersport is acting like that racist uncle we all have lurking in our family tree, “Heck I’m not racist, some of my co-workers are ….”

Arnold Geerdts and the Lady Rugga competition - there is something very creepy about all this.