Will Carling once famously called the administrators of the English Rugby Union, “old farts”. Well the old farts in tweed jackets smoking pipes at Twickenham can move over: there are new “old farts” in town – SANZAR who recently showed their savvy by fining Stefan Terblanche $2000 Aussie dollars for “abuse of social media”.
Terblanche’s shocking tweet that got him in all this trouble?
“SANZAR again being very impartial. The Sharks not even allowed to take who we want on tour. Pathetic!!”
“Not allowed to take Swanepoel who has been part of squad all year and toured with us for 4 weeks. He didn’t play 4 games. Caleb Ralph, Reds?”
What a load of asses. Terblanche actually said something interesting for a change unlike 99.99% of rugby players who inanely tweet that the guys are looking forward to Saturday and that Habana has been looking good in training. The useless knobs at SANZAR have made it clear that social media and interacting with fans is all great as long as you don’t actually reveal your opinion or personality.
What’s next? All postcards from the Rugby World Cup to be edited and reviewed by the thought police? Hey SANZAR, wake up and smell the coffee – you can’t treat your fans with contempt in an age where you’re competing with the internet, videos, entertainment systems and iPods for the time and attention of your target market.
Let our sportsmen have personalities please – they’re competing with the Double Rainbow guy on YouTube for our attention after all.