Lady Rugga – Supersport’s new attempt at embarrassing a nation

Yikes. This is cringeworthy.  Supersport is trying to drag themselves into the 21st century by their bootlaces. In addition to giving Naas Botha one of those electronic screenwriting pens and letting Bobby Skinstad have access to the loaner iPad, they’ve decided a more balanced gender representation is required on screen. So far a good idea. But wait for it, this is Supersport, they’re not going to be satisfied until they have taken that good idea and butchered it into a gigantic embarrassment for anyone claiming South African ancestry. Queue their chauvinistic Lady Rugga competition complete with leering comments from Naas Botha and company, patronising smirks and smiles “at the ladies” and all-round general misogyny.

Now, I’m all for the initial concept. It’s fair to say the lager drinking straight male market is pretty much sown up when it comes to rugby in South Africa. Short of handing out fertility pills with biltong and braai meat, if Supersport want to grow their fan base, they’ll need to start winning over female fans and non-traditional rugby males.

So what the hell is up with the leering Arnold Geerdts as a judge?

I can’t help but get the feeling that Supersport is acting like that racist uncle we all have lurking in our family tree, “Heck I’m not racist, some of my co-workers are ….”

Arnold Geerdts and the Lady Rugga competition - there is something very creepy about all this.

Smokey the Bowler

Leave a Reply